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How can DTC be more patient-centric?
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The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising
This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s - including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, (HSPi).
Download this paper for exclusive results from the study and insights from industry leaders including:
Peter Rheinstein, Former Director of Drug Advertising and Labelling, FDA
Nicole Mowad-Nassar, Vice President of External Partnerships, Takeda
Gina Battiste former Director of Urology Marketing, Astellas
Cheryl Lubbert, President and CEO, Health Perspectives Group
Holly Campbell, Senior Director of Communications, PhRMA
Tonya Winders, President and CEO, Allergy and Asthma network
John Mack, the industry thought-leader behind the Pharma Marketing Blog
Dave Finlay, Commercial Excellence Director, AstraZeneca