… to find out why pharma has been so slow in properly implementing multichannel and how we can catch up with industries such as banking, retail and airlines.
Discussing topics such as digital transformation, change management and customer experience this white paper will give you all you need to know to perfect your multichannel strategy and build stronger relationships with your key customers.
The key issues in this white paper will be discussed in more depth at eyeforpharma’s Multichannel Excellence conference (London, 17-18 October).
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We spoke to some of the most respected names in the industry, including:
Jessica Federer, Chief Digital Officer, Bayer
Ryan Olohan, National Industry Director for Healthcare, Google U.S.
Tim White, Head of Customer Experience, Teva
Hicham Naim, Strategy & Customer Centricity Europe and Canada, Takeda
Panos Papakonstantinou, Head Digital Commercial, Europe, Novartis
Gerhard Arnhofer, Vice President, Head of Integrated Multichannel Marketing CoE, Bayer
Monique Levy, SVP, PatientsLikeMe
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