Leveraging technology to make better pricing decisions

Aidan Brain
VP Market Access | eyeforpharma
+44 (0)207 375 7513
abrain@eyeforpharma.com

eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions

At this year’s Market Access & Real World Evidence EU Summit, Samuel Taylor, Global Pricing Director at Pfizer, delivered a presentation on how pharma can use technology to make the best pricing decisions. 

Sam’s presentation details:

  • How technology can optimize launch decisions for innovator drugs in multiple markets
  • How to manage price changes to create new opportunities
  • Why custom-based models will identify shifts in market dynamics, viability and impact

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