Customer first: a new commercial model for Australian pharma
eyeforpharma’s Sydney conference has been redesigned in 2017 from the ground up, with a single goal: to make it easy for you to create a radical, customer-oriented overhaul of your company’s performance – without stepping outside the Code of Conduct.
It’s the ecosystem: Build care pathways with a superior understanding of the pharma-customer-patient ecosystem that drive engagement, adherence and brand loyalty.
Digital for a real purpose - how technology can be the ultimate enabler: Move away from simply using more channels and ‘shouting louder’ to craft real campaigns, generate pull-communication and enable personalisation.
From customer service to customer experience: Examine how true customer experience models involve a strategic rather than tactical approach to business planning.
The commercial team of the future: See how skills and talent will combine with new initiatives around patient support and educational innovation to create a new working paradigm for your team.
Co-create with customers to design mutual success plans: New ways to develop partnerships at the design stage with GPs, HCPs and patients. Establish fresh rules of engagement which promote a different type of relationship.
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Network with 200+ of Asia Pacific’s commercial industry leaders at this year’s most essential pharma-stakeholder summit. eyeforpharma Sydney will shape your commercial plans for the next year, through 2 days of expert presentations, heated panel discussions, interactive exhibitions and exclusive networking.
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