Customer first: a new commercial model for Australian pharma

eyeforpharma’s Sydney conference has been redesigned in 2017 from the ground up, with a single goal: to make it easy for you to create a radical, customer-oriented overhaul of your company’s performance – without stepping outside the Code of Conduct.

  • It’s the ecosystem:
    Build care pathways with a superior understanding of the pharma-customer-patient ecosystem that drive engagement, adherence and brand loyalty.
  • Digital for a real purpose - how technology can be the ultimate enabler:
    Move away from simply using more channels and ‘shouting louder’ to craft real campaigns, generate pull-communication and enable personalisation.
  • From customer service to customer experience:
    Examine how true customer experience models involve a strategic rather than tactical approach to business planning.
  • The commercial team of the future:
    See how skills and talent will combine with new initiatives around patient support and educational innovation to create a new working paradigm for your team.
  • Co-create with customers to design mutual success plans:
    New ways to develop partnerships at the design stage with GPs, HCPs and patients. Establish fresh rules of engagement which promote a different type of relationship.

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Network with 200+ of Asia Pacific’s commercial industry leaders at this year’s most essential pharma-stakeholder summit. eyeforpharma Sydney will shape your commercial plans for the next year, through 2 days of expert presentations, heated panel discussions, interactive exhibitions and exclusive networking.

Be involved in the discussion, pre-order your brochure on the right >>

Some senior speakers include:

Have any suggestions or questions? Email your thoughts to to be a part of this discussion.

Anza Asahara
Tel: +44 (0) 207 422 4312

eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions

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