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Free Whitepaper Patient centricity vs. Profitability – why commercial innovation is key

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Beyond a few organisations where entire teams and roles have been created around the pursuit of true ‘patient centricity’, some of pharma’s most important customer-facing functions are unclear on the necessary steps needed to be worthy of the title ‘patient-centric’ – and even whether or not it should be their objective at all.

Highlights of the whitepaper include:

  • Can patient-centricity and profitability co-exist? We have the answer.
  • We ask industry experts about finding the ‘sweet spot’ where there can be both patient focus and business focus – and the needs of both are met.
  • Pharma have confidence in the commercial benefits of patient focus, but lack the confidence to take things to the next level. We explore what is needed to make this happen.
  • How to make patient focus and business focus real – through budget, measurement, and training.
  • Concrete examples of the role of patient focus on profitability

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Greetings from London,

Cintia Hernandez Marco
Head of Latin America
T - +44 (0) 207 375 7592
E - chernandez@eyeforpharma.com

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