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eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions
What does the future hold for commercial...?
Goodbye, Sales and Marketing. Hello, integrated Commercial team!

This in-depth eyeforpharma whitepaper will explore how pharma is integrating customer-facing teams in order to become more customer-centric.

The aim? To avoid duplication and ensure consistency of approach across a number of stakeholders.

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This paper explores:
  • The drivers behind these trends (the problem)
  • The wider benefits of greater customer-centricity (the solution)
  • How companies are changing internally to realise this vision
  • The challenges of greater integration
  • The roles and skillsets within integrated commercial teams
  • The impact on customers
  • The future of the commercial team
A sample of contributors include:
  • Florent Edouard, VP Marketing GI-RIA, Commercial Excellence and IT, AstraZeneca
  • Yves Lavail, former Executive Director, Commercial Operations Europe, BMS
  • Paul Runeckles, Head of Marketing and Sales Operations, Europe and Canada, Merck
  • Steve Wooding, Head, Global Commercial Strategy Organization and Market Access Organization, Janssen