eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions

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How can DTC be more patient-centric?
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The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising

Download eyeforpharma’s latest industry whitepaper featuring key contributions from Astellas, Takeda and AstraZeneca including:

  • Exclusive results from the “DTC Attitudes, Behaviours and Preferences” study- what do patients think about DTC?
  • How listening to patient needs and involving them in the design of advertising is winning champions and delivering results
  • The Future of DTC: Digital drives traffic and offers patient-centricity

To receive your copy of the whitepaper, simply fill in your details on the right >>