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How can DTC be more patient-centric?
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The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising

This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s - including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, (HSPi).

Download this paper for exclusive results from the study and insights from industry leaders including:
  • Peter Rheinstein, Former Director of Drug Advertising and Labelling, FDA
  • Nicole Mowad-Nassar, Vice President of External Partnerships, Takeda
  • Gina Battiste former Director of Urology Marketing, Astellas
  • Cheryl Lubbert, President and CEO, Health Perspectives Group
  • Holly Campbell, Senior Director of Communications, PhRMA
  • Tonya Winders, President and CEO, Allergy and Asthma network
  • John Mack, the industry thought-leader behind the Pharma Marketing Blog
  • Dave Finlay, Commercial Excellence Director, AstraZeneca
  • Roseanne Durril, Associate Director, Corporate Communications, Takeda
To receive your copy of the whitepaper, simply fill in your details on the right >>