For many years pharma has tried to be ‘customer-centric’; attempting to second-guess what their customers want, but at the same time failing to even agree on who they should really be addressing. But all this is about the change… eyeforpharma Barcelona (March 13-15), the largest commercial pharma event, will bring together pharma’s most senior leaders and change makers, in their annual pilgrimage on the road to commercial success. There will be case studies and tangible key takeaways on how pharma can begin to prove its value through relationships built with customers.
Pharma need to reposition itself as the go-to source for all healthcare knowledge. Only then will customers and patients embrace pharma as the one true trusted partner… Download the Brochure today for the full agenda and speaker line-up >>>
This year’s agenda focuses on:
BE THE SOLUTION YOU WANT TO SEE: Create a holistic package which delivers outcomes and creates real value for patients
YOU, THE TRUSTED SOURCE: Become your customers immediate go-to for authentic knowledge, reinventing your relationships
NEXT-GEN EXPERIENCE: See how a new digital culture uses tech and data to transform your engagement and communication plan
BEYOND PARTNERSHIPS: Align with key stakeholders at the world’s largest meeting for commercial pharma