Exclusive Whitepaper: CX - Pharma’s search for Excellence
This in-depth Whitepaper explores how in our increasingly multi-stakeholder and multichannel world, pharma companies like Teva, Pfizer and Merck and more are successfully embedding CX methodology and processes.
In this exclusive 15 page paper, with the help of senior-level executives from pharma we provide insights on:
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Hear from expert contributors including:
Eddie Chan, VP & Head of Global Marketing, UCB
Jason DeGoes, SVP, Global Patient Solutions, Teva Pharmaceuticals
Tolga Tanguler, Regional President, North America, Rare Disease, Pfizer
Alfonso Ugarte, EVP, Global Commercial Strategy, Almirall. ...And more
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6 unique case studies from some of pharma’s CX leaders
Common challenges for implementing CX and how to overcome them – from those that have gone before you
Lessons learnt on measuring CX, internal alignment and defining the customer journey