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If you are on the commercial side of the life sciences industry this paper is for you. If you want to see better outcomes for your company, yourself and patients then this paper is for you. If you are wondering how you can make patient-centricity a reality – then this paper is for you.

This paper features 7 case-studies including:
  • UCB: On how you can make it personal
  • Formalizing patient-centricity across Sunovion
  • The patient as at priority at Takeda
  • Astellas strives to understand the patient experience
  • Defining patient-centricity at AstraZeneca
  • The patient is front and centre at Roche Diabetes Care
  • Nestlé seeks to understand a new generation of ‘patients’

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12 of the industry’s leading experts contributing their valuable insights

  • Dirk Abeel, Global Head Performance Development, Training and Field Force Effectiveness, Nestlé Nutrition
  • Guy Yeoman, VP of Patient Centricity, AstraZeneca
  • Mark Duman, Director, MD Healthcare Consultants
  • Jim O’Donoghue, Vice President, S3 Connected Health
  • Dr Joanna Robaczewska, Research Fellow, The Faculty of Business Economics, Research Center for Entrepreneurship and Innovation (KIZOK), Hass
  • David Davidovic, Founder, pathForward LLC
  • Richie Bavasso, Founder & Board of Directors, RIMEDIO, Inc.
  • David Fortanbary, Head of North America Commercial Training, UCB
  • John Jacoppi, Executive Director of New Products Planning, Sunovion
  • Heather Dean, National Head of Sales & Accounts in the Specialty Business Unit, Takeda USA
  • Michael Tremblay, President, Astellas Pharma Canada
  • Jay Graves, Vice President of Sales for the US division, Roche Diabetes Care

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Kind regards,

eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions
Make Patient-Centricity a Reality in Commercial Pharma

Cintia Hernandez Marco
Head of Latin America
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