To build loyalty and trust in today’s consumer-driven world, customers expect you to add value through personalized information, when, where and how they want it.
As a crucial link to your customers, your sales force can play an important role in this. However, many sales organizations don’t have the right talent, capabilities or data to survive in this new value paradigm.
In our latest white paper, we look at what capabilities are needed for the modern, data-driven rep to succeed with insights from Novartis, Roche and UCB. Download a copy by entering your details on the right, for ideas on how your sales force can evolve to provide the most value to your customers and organization >>>
The modern ‘data-driven’ sales rep. With the explosion in data collection and analysis, how can reps use this to tailor their approach to individual customers?
The ‘patient-centric’ sales rep. HCPs care about their patient outcomes above all else, how can reps build patient-centred trust with their customers to establish fruitful, long-term relationships?
Today’s sales rep vs the ‘2020’ sales rep. With changing customer expectations, are sales reps ready or able to deliver new customer needs?