It’s not just about capturing attention. We need to capture hearts and minds. We need to inspire with what is possible, and reveal what is practical. And we need to do it with an authentic voice, backed by real insights and solid data. We also need to be conscious of the opportunities that technology can, and will, provide. This is today’s battle, made all the harder through relentless consumerization and heightened expectation.

Most customer relationships across all sectors have deteriorated in today’s individualistic age – but there are clear winners who post consistent success through smart commercial management. So why should pharma be any different?

Whether communication is aimed at HCPs, patients or payers, your plans must be rewritten to empower and galvanize, as a minimum.

At eyeforpharma Barcelona 2019 (March 12-14), we’re bringing together pharmaceutical executives from across marketing, digital and customer innovation roles to ensure that authenticity rules.

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Highlights for 2019 include:

  • Change the nature of the conversation: develop a more authentic, same-team partnership with customers and HCPs

  • Technology as the double-solution: use digital designs to both transform user experience and provide the source of data for new insights

  • Beyond collaboration: develop services to ensure your consortium of partners becomes the trusted source of wisdom – for physicians, patients and payers

Pre-order the brochure to see which c-level execs will be sharing case studies and participating in heated panel discussions >>

Sneak peek of 2019's line-up:

Fill in your details on the right to be the first to see the speaker line-up and agenda when released >>
Inspire loyalty through a perfect customer journey

eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909.

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