We’ve been talking for long enough: it’s about moving from words to action. That means overcoming hurdles that still persist when gaining internal and external support.
Stop being a pharma company and start being a health innovator in order to realign mindsets around the outcomes-dependent, patient-first business reality of tomorrow. Only then can you play in the same colour shirt as HCP teammates and together find solutions.
The end result…better outcomes, prescription numbers and patient adherence.
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Patient themes for 2019:
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Snapshot of 2019's patient leaders:
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