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THE PATIENT-CENTERED CLINICAL TRIAL (PCCT)
Achieve the Organizational Change Needed

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Patient centricity is no longer just viewed as an opportunity solely for commercial pharma. The clinical industry needs to adjust in the face escalating R&D costs, low levels of patient trust coupled with a growing societal demand of greater patient empowerment.

eyeforpharma followed the request of industry executives and engaged with veteran organization management consultant Joyce Avedisian to develop a paradigm which enables all those serving patients to be guided by a new mindset.
  • Read our 15-page thought paper for unique and holistic perspective that engages hearts, heads, and hands.
  • Hear practical examples and executive action points to realize the PCCT in each dimension
  • Follow the advice of 19 senior clinical trial leaders from Eli Lilly, Genzyme, National Breast Cancer Coalition, CTTI, PCORI, UCB, Cancer Treatment Centers of America, Michael J. Fox Foundation and many others
I hope that this article may inspire you to adjust your organization to become more patient-centered in the most meaningful way possible.

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Nassim Azzi, MS, MBA
Project Director
eyeforpharma

nassim@eyeforpharma.com
201 2234 4804

eyeforpharma is a trading name of FC Business Intelligence Ltd.
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