Marketing Data Infrastructure
Get your multichannel marketing plumbing right
This extract gives a detailed approach to rolling out your marketing data infrastructure, through:
  • Industry case studies: Get the inside track with key insight from AstraZeneca, Santander and the Bank of Ireland
  • Build your infrastructure: Discover the four key success factors before embarking on your infrastructure journey
  • Organize your data: Find out the challenges of data infrastructure roll-out including a look at establishing ownership, aligning with vendor partners and internal alignment around the customer
    Aleksandra Sledzinska
    On Demand Global Account Manager
    eyeforpharma On Demand
    +44 (0) 20 7375 4332
    US toll free: 1800 814 3459 ex: 4332
    eyeforpharma Ltd, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909. | Terms and conditions
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